Family enjoys setting sun in Alpena.
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Alpena and Northeast Michigan

Rise with the Sun on your Side

You’ll fall head over heels for the miles of waterways and hiking trails, idyllic nature preserves and vibrant food and beverage scene on Michigan’s Sunrise Coast.

This family-friendly, historic area is in the heart of Michigan’s popular “Up North” region and is nestled along the welcoming shores of Lake Huron’s blue waters. This region offers a strong economy and plenty of secure job opportunities where you can build your career, start a business and raise a family in a thriving, affordable community.

Providing equal parts peace and quiet and adventure, in Michigan’s Northeast region you can scuba, snorkel or kayak among shipwrecks at Thunder Bay National Marine Sanctuary or explore the beautiful lighthouses that dot the region’s expansive coastline. Located close to the Mackinac Bridge, you will also find travel to Michigan’s Upper Peninsula quick and easy.

So, whether you’re watching the sunrise at Tawas Point State Park, stargazing at one of three Dark Sky Preserves or snowmobiling through the region’s many charming small towns, Northeast Michigan is packed with year-round activities. Living here, you will soon discover why this area is often referred to as the “Playground of the North.”

Northeast Michigan by the Numbers

1.6 million

Acres of National and State Forest land, including Pigeon River Country State Forest, home to the largest elk herd east of the Mississippi

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3

Dark Sky Preserve Parks in the Alpena Region, Known as the Sanctuary of the Great Lakes

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300,000

Acres of Open Water in Alpena, Plus 100+ Miles of Groomed Trails

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Learn More About Northeast Michigan

  • Living Here
  • Recreation
  • Working Here
Living Here

Sanctuary of the Great Lakes

From Cheboygan to Alpena and Roscommon to Presque Isle, communities in the Northeast Michigan region offer all the benefits of affordable living, safe neighborhoods and a wide selection of reasonably priced land and housing options.

Coastal communities such as Alpena offer every kind of water recreation right in your backyard, while interior communities provide quick access to lush forest with beautiful trails for hiking, biking, skiing and more. With four remarkable seasons, Northeast Michigan is an ideal destination for those seeking a well-rounded lifestyle.

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Freighter passing under the Mackinac Bridge.
Recreation

Natural and Exhilarating Experiences

Whether you’re an adventure seeker or a nature lover, Northeast Michigan is a haven, with over 300,000 acres of open water, including Lake Huron, magical lighthouses, state forests and beaches. Explore the stunning outdoors hiking, kayaking, fishing or stargazing at one of three Dark Sky Preserves. In the winter, get an adrenaline rush skiing and snowboarding in Antrim County. Or if you prefer indoor activities, the historic Kingston Theater in Cheboygan is a popular choice among locals. There are also countless breweries, local farm-to-table restaurants and unique coffee shops that give this region its unique, welcoming flavor.

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Two women sit on a sandy hill at Thompson's Harbor State Park.
Working Here

Make More Out of Life

Northeast Michigan is filled with exciting career options across diverse industries, from healthcare and manufacturing to engineering. And if you’ve ever dreamt of owning a business, the Northeast Michigan’s Entrepreneurial Network and Northern Michigan Pitch Night Competitions offer great opportunities for entrepreneurs to showcase their business ideas and potentially secure funding. With its vibrant economy and entrepreneurial spirit, Northeast Michigan is a promising destination for anyone seeking a fulfilling career.

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What’s Up in Michigan?

Stay up to date with the latest news from Michigan.

Michigan’s Award-Winning Talent Attraction Effort Delivers Momentum with Workers and Relocators Read More
Press Releases

Michigan’s Award-Winning Talent Attraction Effort Delivers Momentum with Workers and Relocators

  Quality of life, career opportunity, and affordability among top reasons candidates consider Michigan, one-year into the “You Can in Michigan” campaign LANSING, Mich.–(BUSINESS WIRE)–Approximately one year after the public launch of Michigan’s talent attraction campaign, a long-term effort meant to help retain and attract high-tech workers alongside population growth initiatives, the message that “You […]

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Michigan’s Growth Office Awards Over $660K to Support the Creation of Five Regional Talent Retention and Attraction Programs Read More
Press Releases

Michigan’s Growth Office Awards Over $660K to Support the Creation of Five Regional Talent Retention and Attraction Programs

Regions across the state form consortiums to create innovative programs that encourage current and future residents to make Michigan their home GRAND RAPIDS, Mich. – Today, Michigan’s Growth Office announced the recipients and programs selected to receive grant funding through the first round of Make MI Home, the office’s first-of-its-kind regional talent retention and attraction pilot program. […]

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Motor City Momentum: Detroit named a top 50 place to live Read More
News

Motor City Momentum: Detroit named a top 50 place to live

Photo: Jesse David Green / Visit Detroit In the 2024 round up of the 50 best places to live by Money.com, three Michigan cities were celebrated for their excellent quality of life, cost of living and community assets. Detroit’s abundant entertainment options, award-winning riverfront and rich culture established its spot on the list.  Read on to […]

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